KatKin对猫的健康非常重视。

很长一段时间以来，这个行业的从业者们一直在宣传关于猫需要什么的虚假信息和空洞的声明。

KatKin是一家以营养、教育和社区为重点的猫咪护理品牌，总部位于英国，与世界领先的兽医和营养学家合作，开发出能给猫咪提供它们真正需要的营养的食物。KatKin正在从猫产业中剔除绒毛，揭露大规模生产猫粮背后的真相。

KatKin的使命是揭示猫的主人应该是怎么样的，并打破猫是”容易照顾”的刻板印象。他们需要“充实的爱”，不管他们是一只胃口挑剔的猫，还是脾气不好的猫。

KatKin goes hardcore for cat health.  For far too long the fat cats of the industry have been pushing false information and fluffy claims about what cats need.

KatKin is a nutrition, education, and community focused cat-care brand based in the UK that works with world leading veterinarians and nutritionists to develop food that gives cats the nutrients they actually need.  KatKin is cutting the fluff from the cat industry and exposing the truth behind mass-produced cat food.

KatKin’s mission is to show cat ownership for what it actually is, and defy the stereotypes of cat’s being “easy to care for.”  They need “hardcore love” no matter if they’re a finicky feline or have a tricky tummy.  The time for change is now, and we won’t stop until our cat-first, no-bs attitude becomes the new standard everywhere.

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