菓懋系 包裝設計｜GUOMAOSI Canelé Packaging
喀兹，一口咬下《菓懋系》可丽露，「致那些美好人事物」的花火在心中华丽燃起—— ❝ Sparkling From The Heart. ❞ 事实上，花火早在双手接过《菓懋系》礼盒的第一刻，即已悄然摩擦引燃。
《菓懋系》的品牌核心期望用「食物设计」带来从拆开包装，直到吞下肚、留在舌尖的味蕾触及感动，进而重新认识这座岛国的丰沛能量与创造力。作为「第一印象」的外包装，摒除公版制式、反转一般甜点包装直接裸视，开启后即会被丢弃的塑胶包装盒，《菓懋系》的包装重心是让你有著拆礼物的期待，层层堆叠出惊喜。
没有多余的视觉ICON分散注意力，请用你的指尖感觉到凹与凸之间的文字律动，那是《菓懋系》低声地招呼与自我介绍。当你推滑出萤光黄色的包装袖套，正是探头进入未知的新味觉故事的起始，若隐若现的可丽露从篓空圆形的卡片下，像是舞台聚光灯下蓄势待发的主角。定睛一看用以关键字引领进入台湾食材的味觉记忆，提示三入不同风味可丽露的性格与故事脉络，直到你突破选择困难症挣扎选出第一个入口的滋味，喀兹，一个内在微小火花，也能燃起耀眼的心动。
在品牌标准色萤光黄的特色印刷当中，用纸选择与台湾在地纸厂生产的纸张为载体，点缀「打凸」与「珍珠箔」的特殊加工，选用珍珠箔暧暧内含光的内敛与精致，需要借由一点光线折射才能细细阅读；同时借由光影在不同角度的缓移，在打凸的技术中表现日晷带来的立体度。隐约展露可丽露的卡纸不只是设计，更是从实际营运的功能性考量，避免运送途中让可丽露接触到外包装袖套，选用符合食品安全规范的印刷与用纸，在隐匿的细节中，亲身体感关于《菓懋系》，不只是一口甜蜜这么简单。
《菓懋系》不仅是日常小确幸点心，更希望成为送礼时的首选：选一个美好的一日，送给心爱的 人、一起欢笑的好友，当然也可以献给亲爱的自己，生命的每一刻，好好活著都值得庆贺！在目光被 HIGHLIGHT 的瞬间，在开启礼盒的惊奇与惊呼中，在入口的层次滋味释放，在闪耀而 华丽的花火中，看见、触摸与品尝《菓懋系》的五感六觉。
Without unnecessary visual icons to distract attention, let your fingertips sense the rhythmic flow of text between concavity and convexity, that’s the subtle greeting and self-introduction of the "GUOMAOSI". As you slide out the fluorescent yellow packaging sleeve, it's precisely the moment when you peer into the beginning of an unknown gastronomic tale. The delicately veiled canelé emerges from the perforated circular card, resembling protagonists poised under the spotlight on a stage. Gaze attentively to see the keywords guide you into the sensory memory of Taiwanese ingredients, prompting at three different flavors of canelés, unraveling their unique characters and contextual stories. Until you overcome the struggle of indecision and choose the first taste to savor, there it is – a tiny internal spark capable of igniting a dazzling thrill.
Amidst the brand's standard fluorescent yellow printing, the choice of paper comes from a local Taiwanese paper mill, embellished with special processes like "embossing" and "pearlescent foil." Opting for pearlescent foil to evoke a subtle and exquisite inner glow, requiring a play of light to be read with precision. Simultaneously, utilizing the gentle shifts of light and shadow at various angles. Using the embossing technique to manifest the dimensionality inspired by the sundial. The canelé's card subtly revealed within the packaging is not just a design element but also a functional consideration in actual operationsIt prevents them from coming into contact with the outer packaging sleeve during transportation. The printing and paper selected adhere to food safety regulations. Within the concealed details, personally experiencing the "GUOMAOSI" transcends simplicity – it's more than just a sweet bite.
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