Beyonce is a queen, always will be.
Lately, she's everywhere in all her royal glory—her new country music album launches on March 29th, with two singles having dropped on February 11th. "Texas Hold 'Em," anyone?
Simultaneously, the artist just launched CÉCRED, a new haircare line that prioritizes textured hair lacking moisture and strength. Announcing the upcoming release of CÉCRED on Instagram, Beyoncé shared glimpses of her childhood memories alongside teasers of the innovative hair care line (she fondly recalls sweeping up hair in her mother's hair salon growing up) . The name itself, a play on her own name reminiscent of her fragrance line, Cé Noir, embodies the personal connection and legacy Beyoncé seeks to uphold.
The brand’s first line, known as the "Foundation Collection," features a range of eight products designed to cater to diverse hair textures and needs. From cleansing and conditioning to repairing, each product in the lineup features structural packaging, proving the brand's elevated, luxurious attention to detail.
While the bottles look rigid and almost cement-inspired at first, most of the packaging designs are squeezable, creating a captivating, textural juxtaposition within the packaging. Additionally, the monochromatic, white packaging system creates a clean, polished aesthetic, while the circular forms on the top of each product add a hint of edge and added whimsy.
Through a partnership with her foundation, BeyGOOD, CÉCRED aims to support entrepreneurship and talent within the professional hairstylist industry. This initiative will include annual scholarships for cosmetology school students and grants for salon businesses, ensuring that opportunities for growth and success are accessible to all.
With CÉCRED, Beyonce invites consumers to embrace their hair in all its glory and diversity, empowering confidence and style through haircare.
Hair shampoo and conditioner are typically sold diluted and in durable plastic bottles. Volume-wise, those bottles are filled mostly with water, you know, the same liquid dispensed from your shower head.
Small Wonder is a new brand of salon-grade shower products that is liquid-free. By selling concentrated versions of shampoo and conditioner, Small Wonder reduces the amount of greenhouse emissions (GHG) emitted from product distribution and shipping.
Other eco-minded decisions include recyclable mailers printed with algae ink and a refill system with recyclable and backyard compostable refill packaging. Small Wonder’s dispenser is recyclable as well. The top of the product dispenser is aluminum, and the rest of the body can get recycled with other plastics.
Now, Billie is expanding and launching an entirely new line of products. In an era where the personal care industry often profits from women's insecurities, Billie is taking a bold stance against body-shaming with its latest product suite and accompanying campaign film. This move marks the brand's most significant expansion yet, signaling a pivotal point in the fight against unrealistic beauty standards.
For decades, brands have capitalized on women's insecurities, using manipulative marketing tactics to sell products. Simultaneously, media outlets have perpetuated unattainable beauty standards, leading to a pervasive negative body image epidemic in our society worsened by the impacts of social media.
