有福豆號豆製品
品牌包装设计
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有福豆号是一个专注于提供高品质豆制品的新兴品牌，店面位于台北中山站，为现代生活中的繁忙人士提供丰富多样、营养丰富的豆制品。我们致力于满足消费者对美味和营养的需求，产品囊括了豆浆、豆花、豆腐和豆乳冰淇淋等多种选择。
为了打造一个充满活力和活泼的品牌形象，我们深入思考并精心设计了品牌的定位、命名、商标和包装。品牌的英文名称“Full of Beans”直译为「精神飽滿的」，成为我们品牌的核心理念。我们特别创造了一个可爱而生动的福虎角色，以此传达品牌的独特风格。福虎通过各种不同的动作和表演，与消费者建立亲近感，引导他们直觉联想到各种豆制品，并感受到享用后带来的能量和满足感。
在品牌视觉风格方面，我们选择高对比的红色和黑色作为主要品牌色彩，以保持品牌的丰富精神和活力。这些色彩不仅使品牌在视觉上更加引人注目，还能够让消费者深刻感受到品牌所带来的生动氛围。有福豆号将持续努力，致力于为消费者提供更多美味、营养丰富的豆制品，并通过独特而有趣的品牌形象，赢得更多人的喜爱和信任。
Lucky Beans is an emerging brand dedicated to providing high-quality bean products. Our storefront is located at Taipei Zhongshan Station, offering a diverse range of nutritious bean products for busy individuals in modern life. We are committed to meeting consumers' demands for delicious and nutritious options, with our product lineup including soy milk, tofu pudding, tofu, and soy milk ice cream, among other choices.
In order to create a vibrant and lively brand image, we delved into thoughtful considerations and meticulously designed the brand's positioning, naming, trademark, and packaging. The English name of the brand, "Full of Beans," is a direct translation of 「精神飽滿的」, becoming the core philosophy of our brand. We specifically crafted an adorable and dynamic character, Lucky Tiger, to convey the brand's unique style. Through various actions and performances, Lucky Tiger establishes a sense of closeness with consumers, guiding them to intuitively associate with a variety of bean products and experience the energy and satisfaction that come with consumption.
In terms of the brand's visual style, we chose high-contrast red and black as the primary brand colors to maintain the brand's rich spirit and vitality. These colors not only make the brand visually striking but also allow consumers to deeply feel the dynamic atmosphere the brand brings.
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